Behind the scenes of the Memphis capsule collection

Today, I am delighted to share with you the behind-the-scenes of the creative process that brought our new Memphis capsule collection to life.

The Italian design movement Memphis, founded in Milan in the early 1980s under the impetus of Ettore Sottsass, has always been a source of inspiration for me. This explosion of kitsch patterns, pop colors, and asymmetrical shapes brought a breath of whimsy and eccentricity to the world of design, and continues to inspire admiration from designers and brands worldwide.

The spark that ignited this collection came from the recent exhibition "The 80s. Fashion, Design & Graphics" at the Musée des Arts Décoratifs in Paris. Standing before these iconic pieces of the Memphis movement, I felt an irresistible urge to translate them into a micro-series of patches in pop colors, with an ultra-graphic style and playful geometric shapes.

To bring this vision to life, I started by creating a mood board, an inspiration board filled with inspiring images. I invite you to check out my Memphis collection mood board on our Pinterest page and follow us to stay up-to-date on our creative process!

In parallel, I began searching for upcycled materials and leathers. My two Parisian suppliers, who offer surplus leathers from luxury brands, allowed me to choose high-quality leathers while participating in an environmentally responsible approach. It was important to me to reuse materials that had already been produced rather than creating new ones.

Once the materials were carefully selected, I let my creativity flow, sketching small designs and creating paper models. This is how I defined the shapes of the patches and how they would be assembled on our bags. To bring my ideas to life, I then translated these models into technical drawings, which I colored with great enthusiasm.

After finalizing all the details, I sent the materials and technical files to our manufacturer, with palpable excitement at the prospect of seeing our collection take shape.

The long-awaited moment finally arrived when we received the collection! We shared the story of this captivating collection on our social media through our visuals and graphic elements. Seeing all our hard work come to life before our community's eyes was a true honor and filled us with joy.